In collaboration with Engage Video Group, I developed and executed a performance-driven micro-influencer campaign for the launch of Philips’ new smart feeder and water fountain for cats.

We partnered with 10 micro-creators to boost brand awareness and engagement, leveraging authentic content to connect with pet owners. To maximize impact, we further amplified influencer content through targeted ads, enhancing reach and performance.

By combining strategic influencer selection with data-driven ad optimization, we ensured a highly effective campaign that resonated with the target audience.