Since 2023, I have been managing influencer marketing campaigns for GetYourGuide on Instagram and TikTok, covering both the German and US markets. As a long-term partner, I handle everything from concept development to execution, running campaigns year-round.

Our projects range from high-impact collaborations with top-tier influencers to targeted partnerships with smaller creators, ensuring diverse reach and authentic storytelling. Whether it's awareness-driven initiatives or performance-focused campaigns designed to drive actions like app downloads, each activation is tailored for maximum impact.

With a data-driven approach, we conduct audience segmentation tests and in-depth performance analyses to refine our strategies continuously. This allows us to stay ahead of trends, optimize results, and create unforgettable moments that resonate with audiences—often leading to viral success.