Managing a pharmaceutical product campaign on social media? That’s exactly what I did for Weleda. From concept to execution, I led the #ErstmalVerdauen awareness campaign to promote Amara Drops.

The campaign combined education with humor, featuring eight influencers who creatively tackled the topic of digestion for different target audiences. Content was rolled out on Instagram and further amplified through social ads, maximizing reach and strengthening brand awareness.

By blending engaging storytelling with strategic distribution, we connected with audiences in a relatable way while effectively showcasing the product’s benefits.