As the Influencer Marketing Manager for Heineken’s "Cheers To All Fans" campaign, I led the entire project management for influencer activations, from content execution on Instagram to organizing the campaign’s highlight event at a trendy sports bar in Cologne.

In collaboration with the esteemed agency Billion Dollar Boy, I ensured the campaign’s alignment with Heineken’s values, emphasizing inclusivity in football—regardless of gender. My advisory role extended to the German market, tailoring the campaign for local audiences while maximizing engagement.

Structured in three phases, the campaign culminated during the Champions League Final, featuring two top-tier influencers. By strategically leveraging Instagram and a high-impact live event, we amplified Heineken’s brand presence, resonating with football enthusiasts worldwide.